Project
02.
Worked on various types of projects in a branding and innovation based consultancy with leading clients in the financial industry
UX/UI Design
September 2017–January 2018
(5 months)
01.
Lippincott
Lippincott
UX/UI Design, Visual Design, Prototyping
September 2017–January 2018 // 5 months
Lippincott website
UX/UI Design, Visual Design, Prototyping // 5 months
Lippincott website
Intro
While working at Lippincott, I worked with the innovation team and the brand team to design experiences for financial clients. I also worked on various internal projects with the marketing team. Although I can't show everything I've worked on, here are some snippets of a few projects I've worked on:
Project 1
Envisioning the use of AI for financial services
For this design sprint, I created a motion prototype to help design a finance based digital product incorporating an AI chatbot.

Envisioning the use of AI for financial services
UX/UI Design
Prototyping
5 days

Using Sketch and InVision Studio
UX/UI Design, Prototyping // 5 days
Using Sketch and InVision Studio
For design exploration, I was involved in brainstrom sessions, creating user flows, wireframes and UI screens to develop a digital concept that helps teach the fundamentals to finances to kids.
Showcasing one of the user flows:
Teaching fundamentals of finances to kids through a digital platform
User flows
Project 2
Brainstorming
User flows
Wireframes
UI/UX Design

2 weeks
Brainstorming, User Flows, Wireframes, UX/UI Design
// 2 weeks
Wireframes
Showcasing some of the wireframes we built:

UI explorations
Some quick UI explorations I built based on the wireframes:
Project 3
ICONS video
Designed the direction of the ICONS video series, celebrating the mark of Lippincott’s 75th anniversary.
Visual design
Art direction

2 weeks

View video series
Visual Design, Art Direction // 2 weeks
View video series
Design intention
I used covers of Lippincott's sense perspective magazines to showcase the legacy of the branding firm. The oldest sense perspective magazine dates back to 1956. With fast flashing imagery and alternating colors, I wanted to set the tone to be quite bold.
Others
Other projects include creating visual systems for a re-envisioned brand as well as creating illustrations and animations.