About Paste by WeTransferHomepage ↗
Feb 2019 – Feb 2022
Paste is the new and fun way of making slides. Over the years, I collaborated with the Product Marketing Manager, Design Director and Copywriter to promote product engagement, retention and improve product comprehension for customer communication touch points such as product marketing pages, onboarding, product brand moments, product campaigns, blog posts, social media, and emails. My involvement with these projects include a range of tasks from content curation, asset creation to motion design.
Improving product comprehension and retention for Paste, WeTransfer's collaborative presentation tool while developing the product brand language.