WeTransfer Paste
About Paste by WeTransfer
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Feb 2019 – Feb 2022
Visual design
Content strategy
Paste is the new and fun way of making slides. Over the years, I collaborated with the Product Marketing Manager, Design Director and Copywriter to promote product engagement, retention and improve product comprehension for customer communication touch points such as product marketing pages, onboarding, product brand moments, product campaigns, blog posts, social media, and emails. My involvement with these projects include a range of tasks from content curation, asset creation to motion design.
Improving product comprehension and retention for Paste, WeTransfer's collaborative presentation tool while developing the product brand language.
Area of ownership + product focus
Bringing cohesion within Paste ecosystem through brand and UX
Paste templates
Launched Paste templates to help users get started with their ideas
Collaborated with the Copywriter to create content based templates
Paste emails - communication touchpoints
Created Paste emails to develop relationship with Paste customers
Developed an abstracted UI language to communicate Paste features
Product subscription upsell
Paste social
Created illustrations to bring Paste stories to life
Evolving the product brand language
Paste old 2019
Paste new 2021
Esther Kim
Product Designer