Feb 2019 – Feb 2021
In 2018, WeTransfer acquired the creative tools company FiftyThree and its' creative software tools Paper and Paste. With the new company direction, the Brand team and Product teams worked together to develop a new product brand language that would unify all the products together. As the solo Product Brand Designer at the company, my role was to ensure the brand language and product language would be aligned to ensure a beautiful and functional user experience.
During a time of rapid growth and company acquisitions, the Brand team and Product teams worked together to create a new product brand language for the creative audience, that represents WeTransfer's beautifully obvious tools to keep your ideas moving.